Key business drivers

  • Get better visibility on the sales funnel
  • Improve efficiency by minimizing paper based processes and improve turn around time (TAT) for policy issuance
  • Create a standard structure to handle customer interactions, minimizing mis-selling and rework
  • Expanding the reach beyond metros to achieve greater financial inclusion

Cognizant’s solution built on the LifeEngage platform

  • Simple, but effective lead management system accessible by advisors anytime anywhere
  • A highly intuitive, user-friendly and interactive module to capture needs of the insured
  • Automate the process of product recommendations
  • Real time generation of illustration
  • Tablet based process for policy data capture and issuance
  • Support local languages to enable reach in rural areas

  • 40% - Increase in Distributor Efficiency
  • 45% - Decrease in TAT for policy issuance
  • 100M - Savings expected (in Indian Rupees (INR)) from staff reduction in branch offices
  • 20M - Savings expected in INR due to reduction of paper based processes
  • B2C - Same solution rolled out to a B2C channel for the bank in record time